Brand company Hornall Anderson was commissioned by Craft Brew Alliance to develope a suitable visual identity and packaging design for the launch of Omission, a handcrafted gluten free pale ale and lager. The creative team of Hornall Anderson developed the slogan: “it isn’t just what we took out, it’s what we left in”. They also created some funny illustrations that emphasize the removal of gluten.
More of the brand and package design on WE AND THE COLOR
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